AnadoluJet SEO Analysis
In this part of the study, we will consider what AnadoluJet
brand does for its SEO work and how the works are done. In this section, we
will see live examples of the SEO work that we have already explained.
Title – Keywords and Meta Descriptions
As a result of our research, we have found that meta
keyword study has not been made for AnadoluJet site. Failure to use meta
keywords that help Google bots is an error that should not be skipped, although
it may seem trivial.
When we examine the anadolujet.com homepage, we can see that the title and meta description are used for the homepage.
Source: https://www.anadolujet.com/tr
Similarly, we can see that meta descriptions and
titles are defined in the services page.
Source: https://www.anadolujet.com/tr
H1-H6 Tags
When we examine several pages of AnadoluJet, we see
that attention is paid to the hierarchical order between H1 and H6 tags. H1,
H2, H3 and H4 labels are used in the order they should be and mostly these are
used in AnadoluJet pages.
For instance, in city guides page for Adana they
create a blog and use H1, H2, H3 and H4 tags.
They use H1 tags for “Adana Flight Ticket and City
Guide” and H2 tags for “Fly to Adana at Best Prices”.
In the same page, they select to use H3 tags for “Area,
Population and Time” and H4 tags for “Turkish Lira, Turkish, and Clock
etc.”
It is a right choice. They use H1-H6 tags correctly.
Source: https://www.anadolujet.com/tr/adana-ucak-bileti
Google View
The first encounter with the user is very important.
For this reason, the image of your website in search engines should be professional.
Let's see how users meet AnadoluJet in search engines.
Source: https://www.google.com/
Alt Tags
The use of the ALT tag is very important for
identifying images on your website to search engine bots. Search engine bots do
not know what is in the image if the image is not defined with the alt tag. We
have reviewed all the images of AnadoluJet website, AnadoluJet has ensured that
all images are identified by a sub-label.
Keyword Cloud
Keywords are very important in defining your website
and directing users to your website. Your keywords should be relevant to your
site content, the presence of words unrelated to your content cause’s users to
be misled.
Now let's see the most repeating keywords in
AnadoluJet website.
office (74)
routes (40)
airports (37)
domestic (32)
city (28)
international (24)
İstanbul (24)
Antalya (14)
choose (11)
Adana (10)
online (9)
(Source: www.seohocasi.com/seo-analiz )
Robots.txt File
Robots.txt are text files created to explain to
the search engines how to crawl the pages of websites. Failure to use these
files can lead to incorrect scanning and false indexing. As a result of our
research, we see that AnadoluJet uses the robots.txt file. (Source:
seohocasi.com/seo-analiz)
Google Index
If we want to deliver the content of a page to the
relevant individual, the content logged into the site must get an index on
Google. If any link is not indexed in Google database, it is not expected to
return from search results. Let's take a look at how much index AnadoluJet gets
on Google. To do this, it is enough to do a search on Google in this type
"site: anadolujet.com".
Source: https://www.google.com/
Canonical URL
If you have several similar pages and are getting a
specific keyword ranking for all pages, search engine bots cannot know which
URL to send traffic to. To solve this, we need to somehow report our preferred
URL to Google. In this case, Canonical URL tag is entered into the circuit. A
standard URL can appear by searching the source of a web page. The standard URL
means your preferred URL. The Rel Canonical tag is just an element that search
engine bots see, your users won't be affected. Even the slightest difference in
URL addresses is seen as a separate page in the eyes of Google. AnadoluJet
eliminated the problem of "duplicate" by paying attention to
these issues and identifying all web pages with canonical. You can see the
examples in the images.
Source: https://www.anadolujet.com/tr
To illustrate, in the last example, AnadoluJet has
requested the search bots to be based on a single URL for the www.anadolujet.com
and anadolujet.com versions of the site, or for different urls such as "...
adiyaman-ucakbileti". The based URL: "www.anadolujet.com/tr/adiyaman-ucak-bileti
".
404 Not Found Pages
The purpose of the 404 page is to retain your site,
even if it hits a page that does not exist.
When a 404 page is made creatively and for purposes,
it not only protects the visitor, but also hangs around it and checks what's
happening on your site.
For this reason, a special 404 page should be used,
and it should be directed to the homepage or similar pages to keep the visitor
on the site again.
AnadoluJet aims to redirect its users to the homepage
by offering a special 404 page.
Mobile Compability
Today, the number of people accessing the internet
from smart devices is quite high and this number is increasing day by day. In
this case, it has become imperative that websites are mobile-friendly in order
to keep up with the developing technology.
Users often prefer to connect brands websites directly
from their mobile devices, they don't select to use brands' mobile application.
Not having a mobile-friendly website at this stage is the biggest mistake you
can have.
We tested the mobile compatibility of AnadoluJet
website on a platform prepared by Google. AnadoluJet has a website compatible
with mobile devices.
Page Speed
The speed of the site that Google specifically
emphasizes plays an important role in increasing the visitor interaction of
your site.
We see that 51 percent of users who shop online in the
USA leave the site without purchasing the product if the site loads slowly.
It's really sad to think of the number of potential customers missed at this
rather high rate. We can say that the situation is the same, not only on
e-commerce sites, but also on Informational sites.
(RADWARE)
In the site speed test we conducted for the mobile and
desktop versions of AnadoluJet website, we reached an average score. It seems
that AnadoluJet needs to focus a little more on site speed.
Mobile Version Web Site Speed Desktop Version Web Site Speed
Backlink Analysis
In this picture, you can find about lots of
information about AnadoluJet’s Backlinks.
Source: https://majestic.com/
An external link is the link output of a site
to a different domain other than its own domain name. If we examine it in a
little more detail, the external link is the links you have given, except for
your own website. For example, if we create a link from anadolujet.com to
google.com, this link will be an external link. External link can apply not
only to external URLs but also to the site itself. For example, the links given
between the different subdomains of the site are also accepted as external
Links.
There are 6.312 external backlinks, +18
supplemental links for AnadoluJet. 1.763 are redirects, 4.389 are
textlinks and 178 are images.
And in this picture, these external links’ anchor text
are given. (Source:https://majestic.com/ )
Source: https://majestic.com/
Broken Links
There are no broken links in AnadoluJet website (source:
seohocasi.com/seo-analizi) but broken links send users to web pages that
don't exist. They are bad for the usability, reputation and SEO of the site. If
broken links are found in the future, time and budget should be allocated for
their solution.
Grades
In this topic, we analyze AnadoluJet website in 4
categories; performance, mobile, seo and security. And its grades are
there.
As you can see, it has a problem in security and
performance part. According to our research, causes of performance grade are page
size, requests and speed.
Page size should be smaller than 3 MB, page
requests are under the 30 and page speed must be shorter than 5.3
seconds. However, AnadoluJet does not meet these.
In this picture, security grade and reasons for this
grade are given. The tool say that AnadoluJet does not use secure Javascript
libraries. They should remove the Javascript library or update it with a
security patch. That’s an important point.
Anadolujet Social Media Analysis
Not being on social media may be the biggest mistake a
company can make today. Each company must have an official social media account
on different social media channels and interact with its users. Social media,
which has many functions such as accessing information about products and
services, reporting and solving problems directly, and being informed about
campaigns, has many advantages for both the company and the customer.
AnadoluJet; It has Facebook, Instagram, T