Business World And Digital Marketing
Business World And Digital Marketing
Digital
transformation has influenced our lives for the past 15 years. Now the Internet
has become one of the places where people spend most of their time. While
change and transformation were very fast, it was easier than expected for
people to keep up with this change. With digital transformation, our ideas,
habits, working styles and business life have completely changed.
In addition to the
transformation in social life, employer-worker dynamics are now in a different
dimension. Companies started to become aware of digital transformation and
started to give importance and emphasis to studies and investments on the
subject.
With the developing
technology, radical changes are taking place in today's business world. People
who keep up with change will succeed today and in the future. It is very
important to follow the changes and trends in this way. If you refuse a
business application or program used by the whole world, this will put you
behind in your business. That's why it's so important to stay on track at any
time. Because ourselves; A faster, dynamic, vibrant and productive future and
work life awaits, with the transition to shared offices, online meetings,
software that facilitates office and business life, and online training
packages for training on specific topics. Innovations, conveniences,
applications and many other things that digitalization and technology add to us
also bring change. The concept of traditional workplace and working methods have
started to be reshaped and changed recently. With the developing technology,
digital marketing is replacing traditional marketing in a consumer oriented way
in the business world . With the reshaping of the business world, digital
marketing has moved the passive consumer to an active position. Especially the
development of the internet has caused radical changes in business life.
After the internet
started to be used for commercial activities, traditional markets were replaced
by virtual markets as a result of the change in traditional marketing
activities. Now, the market consists of virtual stores that will be accessible
anywhere and anytime in the world where the internet is available, even though
it is nowhere, without having to open a concrete store. These and similar
situations caused businesses to focus their marketing activities on the
internet
In the business
world with traditional marketing model, there is one-sided communication in
reaching the consumer. With digitalization, digital marketing, which has a
radical change in the business world; has provided a double-sided and
constantly renewed communication process with the consumer. In addition,
institutions will have the chance to fight other competitors that follow the
advancing technology and digitalization in the business world. Digital
marketing applications, which provide 'meeting' with the consumer in a shorter
time, with low costs and in an instant interaction, can also be considered as
an area where innovation is 'consumed' very quickly. For this reason,
institutions that want to maintain their place in the business world should
adapt to this process in the best way.
Resources
KAYIN, B.(2017). Digital Marketing And Digital
Marketing Impact On Brand Managament.
(Yayımlanmamış
yüksek lisans tezi). YÖK Ulusal Tez Merkezi veri tabanından elde edildi.
(Tezno: 473378)