Online PR Studies

The ways of brands to reach the target audience are increasingly different with the development of technology. The presence of brands that are critical for marketing strategy in the digital environment directly affects the targets. Shopping and other digital ads like Google Adwords, search engine optimization (SEO), content marketing and social media studies are the main elements of digital marketing. Another issue that is increasing the importance of brands in digital marketing activities is online PR studies.

PR ie public relations; It is the whole of the communication activities carried out by individuals, institutions, brands or organizations to increase the image and reputation of the target audience. It aims to create a positive perception of the target audience against the brand and to improve its existing perception. Many different applications and tools are used when establishing a public relations strategy. Press releases are the most frequently used ones and still retain their influence. Press releases ensure that brands reach the target audience through journalists. Preparing the content that will attract the attention of the journalist and serving it through the right channels affects the brand's news in online and printed media while supporting digital marketing processes.

The method, known as online PR or digital PR and evaluated within the scope of new generation PR studies, in addition to traditional PR studies, increases the visibility of brands while increasing their visibility in online environments. This is the beginning of the study of nature and in a short time in Turkey, serving as b2press Online PR Agency based in the Netherlands draws. The press bulletins prepared are written in accordance with the SEO rules, thus opening the way for these news to be reached in the search engines of the target audience. Keyword Cloud, which has become extremely important in SEO studies, is supported by press release studies and benefits are provided.

To give a small example on the subject; let the brand X be a textile company that mainly produces polyester yarn. In the press releases prepared for this company, textile-related issues such as export figures, new developments, targets and investments are mentioned. In addition, the press release is enriched with the statements of the spokesperson of the institution. In the press release "that produces 33% of the polyester yarn in Turkey X Brand, market share targets with new investments is reported to exceed 50%" as a use "polyester yarn" and "brand X" it takes place together. The prepared press releases of Turkey's most visited, in the case of artificial intelligence to be published in a national news website powered search engine algorithm, X brand and "polyester yarn" that there is a link between perceptions. At the last stage, the news site where the news is published is accepted as a reference by the algorithm. In other words, a link is established between the X brand, polyester yarn and the news site. Thus, it is ensured that the X brand stands out in the search results in the polyester yarn keyword. In addition, costs are reduced in Google ads for those keywords.

https://www.hurriyet.com.tr/teknoloji/iletisim-ve-pazarlamaya-yeni-teknolojiler-yon-veriyor-41394543