PAY-PER-CLİCK CHANNELS
PPC CHANNELS
-Google Adds
The most important channel here is Google adds. Some of the types of Google advertising campaigns are as follows;
- Search Ads
These ads are triggered according to the search queries made by the users within the scope of specified keywords and displayed at the top or bottom of the search result page. In this type of ad that works with the CPC model, costing occurs only when users click on your ads.
- Display Network
It allows to show ads in search queries made with products. Unlike text ads, your products are listed on the search results pages with their images, titles and prices. There are no keywords in shopping campaigns. According to the name and description of your products, the queries to show your ads are determined automatically.
- Remarketing Campaigns
By creating remarketing campaigns on the search network, shopping ads, or the display network, it only shows your ads over and over to users who have already been on your website. Thus, it automatically re-advertises the product by showing the products to the users.
-Social Media Adds
Facebook has an important place in the social media advertising market with its more than 2 billion active users. Using Facebook ads, you can target users based on location, age, gender, interests, or behavior.
More than 2 million businesses use Instagram ads to reach their target audience, gain followers or show their products to their target audience. You can manage Instagram ads from the mobile application or more extensively via Facebook Ad Manager.
65% of B2B Businesses acquire customers through Linkedin ads. (HubSpot)
(YILMAZ, 2019)
Resources
YILMAZ,A.(2019),PPC
Nedir.https://metehanyilmaz.com.tr/ppc/