Performance Based Marketing (Market (Firm) Performance)

In their study, (Biber, 2007)) tried to explain the market performance with factors such as financial adequacy degree, proficiency degree in terms of meeting customer expectations quickly, customer satisfaction level, image and value in the society, increase in turnover and increase in market share and reaching the desired service quality. . In their study, Akman et al. (2008) deal with the performance of the company in five dimensions: the general situation of the company, the increase in the market share of the company, the increase in the profit of the company, the sales of the company and the product quality of the company. Accordingly, firm performance is generally used to express the gains and situations that occur during this process, depending on the environmental characteristics of the companies within a certain time period, to set out to achieve certain goals. More specifically, firm performance is seen as the successes achieved through the implementation of the competition strategies and resources that the firm has established to achieve certain goals, or gains in the implementation process of these (Solmaz, 2008)