Survey Report

There are 9 questions in our survey called evaluation of user preferences in search optimization analysis. The questions are asked to choose one of the 3 airline companies from participants. Our total number of responses was given by 178.

Our first question is “When you are going to travel by plane, which brand do you first think of?”  We have three answers. we have three answers. Participants was chosen %61,2 (109) THY , %24,2(44) ANADOLUJET,%14(25) PEGASUS.

Our 2. question is “Which brand do you like the website design more?” We have three answers. we have three answers. Participants was chosen %71,3 (127) THY , %16,9(30) ANADOLUJET,%11,8(21) PEGASUS.

Our 3. question is “Which brand's website is easier to handle for ease of use?” We have three answers. we have three answers. Participants was chosen %61,2 (109) THY , %19,7 (35) ANADOLUJET,%19,1(34) PEGASUS.

Our 4. question is “Which brand do you like the mobile web page more? (Please do not evaluate according to the mobile application.)” We have three answers. we have three answers. Participants was chosen %66,9 (119) THY , %15,7(28) ANADOLUJET,%17,4(31) PEGASUS.

Our 5. question is “Which brand's mobile web page is easier to trade?” We have three answers. we have three answers. Participants was chosen %57,9 (103) THY , %23,6(42) ANADOLUJET,%18,5 (33) PEGASUS.

Our 6 question is “Did you leave the transaction page while purchasing a ticket? If so why?” We have nine answers. we have three answers. Participants was chosen %62,4 (111) I was just looking at ticket prices, %7,3(13). I'm out because the transaction page is very slow ,%5,1(9). I got out because I don't know how to complete the process, %22,5(40). No it didn't ,%0,6(1) The price was increasing as we looked, %0,6(1). Very expensive price, %0,6(1) .When I entered the checkout page, I quit thinking I was getting wrong because I could not see which plane I bought quickly, %0,6(1).  I left because I couldn't find my credit card, %0,6(1).  I quit because the page has timed out.

Our 7 question is “Have you visited the airline companies' blog pages and read the articles? If you have visited, which brand's blog have you visited?” We have four answers. we have three answers. Participants was chosen %14 (15) THY , %3,9(7) ANADOLUJET,%3,4 (6) PEGASUS, %78,7(140) No, I did not.

Our 8 question is “When you consider social media ads, which brand do you like the communication with passengers?” We have three answers. we have three answers. Participants was chosen %77 (137) THY , %11,8(21) ANADOLUJET,%11,2(20) PEGASUS.

Our 9 question is “When you search on Google, which brand do you expect / want to meet in the first place?” We have three answers. we have three answers. Participants was chosen %69,7 (124) THY , %16,3(29) ANADOLUJET,%14 (25) PEGASUS.

As a result of the survey, there were 178 participants in our survey. Values in parentheses for each question are numbers equivalent to a percentage. The most different question in our survey was the 6th question. According to the answer to the question, most users are just browsing prices. The other majority has never left the page In question 7, which is actually one of the most important questions of the questionnaire, three quarters of users are not interested in the airline companies' blog pages. On the other hand, when we consider these figures, it is understood that the vast majority turn to Turkish airlines, the vast majority of users say that Turkish airlines think that they are successful in terms of ease of design and success. operation, successful mobile website, quality customer relations on social media. Survey results for Pegasus and Anadolujet are almost close. According to the answers, almost 2 out of every 10 people visited the airline companies' blog page. According to the results of these 2 people only visited THY blog page. In buying tickets, more than half of the participants only looked at the prices. One in four gave up the transaction because they could not find their credit card. Other options provide very low data.

Our survey on search optimization has reached the result with the graphics above. In this regard, we see that THY has a great success for survey. Other airlines provide equal optimization success.