Turkish Airlines Seo Analysis
Turkish
Airlines Google View
In search engines, your meeting point with the
user will be the first google view. In this first stage, it is very important
for you to be a professional to influence the user in the first impression.When
we search for the brand, we see across with a plain and successful index.
Title
and Meta descriptions
In the statement made by Google in 2009, it
was announced that along with the meta keywords, the meta description is no
longer included in the raking algorithm. If it does not affect the ranking
algorithm, the meta description is an important element that attracts readers'
attention in search results. Writing an interesting description is a very
important detail for your pages to attract traffic.In addition , "Discover
more than 120 countries with Turkish Airlines for a unique travel experience.
Buy air tickets, book hotels and rent a car." It reflects its
advertisement with meta description.
Titles are the most
obvious tool that attracts users to your site in Google serp results. Although
your page ranks high on search engine results pages, an uninteresting headline
can be the decision factor for someone not clicking on your link.
When we examine the page source of Turkish
airlines, Turkish airlines have successfully applied the title meta
descriptions and meta keywords. The number of words is not high and it is used
the brand and slogan together.
H-
Use of Header
It was mentioned that the H tag should be used
in the Webmaster Blog or other Google resources. However, there is no
information on how many of which labels should be used. The reason for this is
that the length of the written content can always vary. When we examine the
titles of the Turkish airlines in the site, we see that the H-tag is not much
in this case that the visual shares are high, so there wasn't much need.
ALT
Tags
The ALT tag has been used for the first time
with HTML 2 and is still valid today. In order to include images and photos in
Google's image search results, entering visual-related Alt tags in visual files
will make you one step ahead of your competitors in SEO. Another benefit of the
ALT tag is that when the visual file is inaccessible, the text of the added ALT
tag appears on the screen.It is possible to see alt text to used by Turkish
airlines web sites. Although there are visuals that do not need
sub-descriptions throughout the page, there is harmony in the place that should
be used.
XML.Sitemap
and Robot.txt Files
Sitemaps are a way
to report to Google pages we might not otherwise find on your site. In the
simplest terms, an XML Sitemap (often called a Sitemap, with the first letters
capitalized by S and H) is a list of pages on your website. Robots.txt is a
guide file for Google Bots whose name is unchanged in the main directory of the
site. So when Google Bots visit your site, if you have a file, it will enter
the first Robots.txt file, otherwise your job will see some codes in the
Robots.txt file and will understand where to index and not in line with these
codes. As a result, Robots.txt is a must-have for Google bots. They are also
available on Turkish Airlines web site.
Google
Index
The fact that users view your webpage on
search engines is called page index. Index is one of the Google tools. When you
make your site for the first time, you can expect google bots to recognize you,
or you can call bots to have your site indexed by Google.
Index of Turkish airlines web site on google,
About 12.700.00 results found.
Canonical
URL
It is a search engine friendly URL that you
want search engines to see authoritarian. In other words, a canonical URL is
the URL you want visitors to see. The webmaster who installed the plugin may
not be aware of this situation, which usually occurs in connection with SEO
plugins that place a default rel = canonical link. In cases where there are
multiple rel = canonical expressions, Google will likely ignore all rel =
canonical hints. All benefits that a valid rel = canonical expression can
provide will be lost. Canonical URL is a tag that prevents the same content
from being indexed with different URLs briefly and protects your site from
Google penalties due to copy content problem.
In this image we get from the source of the
Turkish airlines website, we see that to determined as the canonical link of
the site. Turkish airlines solved this situation by defining more than one link
as we have seen above.
Google Trends
With Google Trends, you can learn the search volumes
of your target words in a comparative way with the knowledge of past search
volumes. With this feature, which is free and publicly offered by Google, you
can also see current search queries and follow the agenda. Trends, which takes
data from Google, the search engine, is especially known for its year-end
reports. At the end of each year, it brings together the most popular searches
made in the country for a year.
'Thy' result is more than in these 4 words we
are looking for ‘thy’,’fly ticket’,’Online checking thy’ and 'Miles and smiles'.
Best result is ‘thy’ and 'Miles and smiles'
is a special passenger program of Turkish Airlines, has very low search
results.
Mobil Compatibility
Nowadays, the
number of portable devices has increased considerably. Therefore, mobile site
compatibility will provide more success in reaching customers. The THY has a
special mobile application. The data also show the compatibility score as
99/100 for mobil device web page.
Site
Speed
Although the
overall rating of the site looks good, it has shortcomings in terms of speed.
Analysis values for Desktop show that it takes 40/100 and analysis value for
8/100 mobile site. For such a big company, we encounter a rather slow result.
The site with low mobile speed and desktop speed needs to be improved. It seems
that it needs serious development especially on the mobile side.
Language
Options
We see that the language option specified is
English, and when we look inside the site, the availability of many language
options makes our site successful at a global level. Many languages are in the
option such as German, French, Chinese and Russian are available on the site.
Broken
Links and 404 Page
Broken link is any type of link that was
previously available on a website but is currently unavailable. If clicking on
a link redirects to the 404 error page, that is the broken link. In case of
broken links, users and search engine spiders cannot navigate the site. THY has
no broken link. therefore it does not exist on the 404 page.
Backlink
Analysis
Backlink is a link to a website from another
website. The number of backlinks and the quality of backlinks is an important
criterion for the reliability of a website. The concept of backlink and its
importance has been on our agenda with the success of Google. Google's famous
PageRank algorithm is also an important discovery that calculates the impact
coefficient of backlinks to a website. And thanks to this invention, Google
started to show much more accurate results than other search engines and became
the world's leading search engine. We can say that their backlinks should be
high in number and quality. And this quality has a mathematical response, which
has a significant impact on search results.
Customer
Relationship THY on Social Media
The company, which has great successes at home
and abroad, has successfully advanced its customer relations management. The
service that provides and the class to feels shows that it is the upper
segment. As well as , The company, which is active on social media platforms,
conducts customer relations in a respectable manner. They have 1.5 million
followers on Twitter and 1.7 million followers on Instagram. The way of
addressing to the customers is carried out in a more respectful and sensitive
manner. They share their campaigns, social responsibility projects, advertisements
and agenda status instantly with the right information content. For example,
they share all kinds of information about the covid-19 outbreak in our world,
especially their aviation impacts and updates on their flights.
Grades
In this picture,
Seo note and reasons of this note are given. The reason for not scoring is
because the site does not allow data index access.
Regarding the
mobile page, it is determined that the readability of the Pages is low. Small
font size is not suitable for small screen.
Security is really
bad. According to the webgrader, Thy's website does not have a secure
javascript library. On the other hand, it seems that not all resources are load
over https.
In the light of
this data, Website needs to increase the font sizes on the Mobile side. 12px or
more is the recommended size. As for security, the pages need to be fully https
converted and the JavaScript library should be deleted and updating with a
secure package will solve the situations.