What is Digital Marketing and Why Do We Need Digital Marketing?
Digital Marketing is the system where the promotion,
advertisement and sales processes are carried out using today's technological
facilities. For a better understanding of this system, we need to know the
meaning of the words. In order to establish a correct digital marketing
strategy, you must first analyze an option you intend to use.
Digital; it means numerical, numerical and numerical
meanings. Digital marketing as a marketing method is a measurable version of
the marketing system.
It is a set of systems with different disciplines such
as sales, public relations, pricing, packaging and distribution to deliver
marketing, product or service to potential customers. Marketing is the art of
allocating resources (time and money) to achieve goals (profit).
With a more comprehensive definition, digital
marketing is the work of marketing activities on the internet, mobile and other
interactive platforms.
With the development of computer technologies related
to digital marketing, digitalization of the data has been in question. This
digitalized data and information can be used and managed very effectively in
the marketing process. Looking at the basis of marketing management, fast
access to information and effective information management lie. With digital
marketing applications, it is possible to realize “firm customer connection” in
all aspects of marketing with the speed of light. All kinds of digitalized data
constitute a great resource in terms of digital marketing (
The biggest factor in the transition from traditional
marketing to digital marketing is to inform consumers with technology.
Consumers are no longer in a passive position, they are either a brand
representative or a brand local. Therefore, the most important thing for brands
to do today is to place consumers at the forefront. When this happens, they
become a stakeholder of the brand in consumers. If we consider “www.amazon.com”
as a digital marketing brand; As stated in Michael Tasner's "Instant Marketing"
book (2010), the company, which placed its customers in the first plan, was
designed only to sell books in its first organizations. However, as a result of
following the marketing trends closely, the brand has been selling everything
that comes to mind and it is doing it successfully. The secret of this success
has become one of the leading brands in digital marketing with its features
such as placing consumers in the first plan, providing the feature of comment
that will enable them to interact, enabling websites to be personalized and
therefore not offering their consumers what they don't want (