Digital Marketing in Civil Aviation

In the light of the SEO Analysis data obtained in this part of our research, the results were compared for the 3 companies mentioned and we see which company is more prominent or behind in these comparisons in each subtitle. Keywords and Meta Descriptions The Meta Descriptions and Keywords research results for Anadolujet, Pegasus and Turkish Airlines, which are among the civil aviation companies included in our project, are as follows. As a result of our research, we have founded that meta keyword study has not been made for AnadoluJet site. When we examine the anadolujet.com homepage, we saw that the title and meta description were used for the homepage. Similarly, we saw that meta descriptions and titles are defined in the services page. On the other company result of the research, when we look flypgs.com page’s source codes, we saw different meta descriptions for Main page and Campaign page. On the other hand, for flypgs.com, there is not any meta keywords. In additio