SELECTION OF EFFECTIVE KPI’S
In the document called Web Analytics Key Metrics and KPI's published by Web Analytics Associations (WAA) , KPIs are defined as follows in the context of web analysis: KPI (Key Performance Indicator): Although it can be given both as a number and as a ratio, they are usually given as a ratio. Although the basic numbers and rates can be applied to all types of interet sites, KPIs - by the meaning of the word 'lock' - are intertwined with business strategies, and therefore the true KPI cluster often varies by site and process types . (Web Analytics Key Metrics and KPI's) Another important point is that the terms KPI and Measurement method are frequently used interchangeably.Although a KPI is always a measurement method, this can be misleading since a measurement method is not always a KPI. KPI : Always in harmony with the strategic goals of businesses Defined by administrations ...